My career so far
I didn’t set out to become a content designer, but looking back the clues were everywhere. Previously working in the media industry, I used using audience insight and data to design personalised experiences when users signed into streaming services.Â
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Now, I’m a Senior Content Designer at ClearScore, where I’ve helped double conversion in a complex Open Banking journey, driven monthly revenue with UX optimisations and expanded from designing content to shaping the experiments, workflows and AI tools that help teams create better experiences at scale.
Case studies
Making income verification understandable to users
From manual campaigns to a self-serve content system
Content operations
Content architecture
AI
Design tooling
Problem: Users were declined after applying because lenders couldn't verify their income, and our loan offers results page did not give users enough certainty.
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Result: +9.6% apply clicks on income-verified offers and was rolled out to all UK users.
Problem: I was the bottleneck when it came to delivering content during campaigns.
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Result: An AI writing tool with 120+ chats, and a self-serve workflow that keeps high quality content without me.
Content strategy
UX design
UI design
UX writing
Making income verification understandable
User research
UX writing
Prototyping
Problem: An invisible trust signal in a complex offers panel. Result: Rolled out to all UK Loans users.
UX design
Rebuilding ClearSaver around trust and control
Information architecture
User research
UX writing
Problem: A two-page Open Banking journey lost roughly half of users. Result: Account-linking conversion rose from 11% to 22%.
UX design
30–50% time saved
Reduced campaign cycle time and effort through repeatable delivery, templates and Contentful workflows.
2x conversion
Doubled Open Banking account linking conversion by rebuilding the journey around trust, privacy and control.
+£40k monthly revenue
After redesigning a loan offer tile to make further information easier to find.
"You built a custom GPT that allows designers, product managers, and commercial teams to draft in-product copy that follows tone of voice and best practices for common components. This has already seen over 120 chats and 20 usersand continues to improve. You shared this work across the design function and GTM UK, helping scale content quality beyond your own output."
Lucy Liu
Head of Design
"Jordan hand raised to support another team as we tackle some big challenges in Experiences. He analysed the new content model for marketplace, quickly identifying issues and their impact, and suggesting short, medium and long-term solutions to the problems. This has saved me a lot of time and headspace, and meant we now have all content issues aligned across the logged-in Contentful experience so we can better make tactical changes that'll apply globally."
Anne Marie Greig
Head of Content Architecture
"At a time when the squad lacked design support Jordan brought a sorely needed level of focus and detail to a complex legal and communications challenge. Jordan interrogated 4 new sets of market specific compliance requirements. These were transformed into clear, user focused language and compliant user journeys. Jordan also brought constructive challenge to our existing designs which resulted in a simplified Protect insights page all while directly unblocking engineers to make it happen."
Harrison Gilmore
Head of Product